₹6,300 Spent → ₹3.5 Lakh Earned (No Influencers, No Funnels)

Most people think Meta Ads are expensive. That you need a full funnel, high-converting landing pages, expert copywriters, and a big agency to generate sales.

But what if we told you that one of our clients—InvitationStreet, a digital wedding invitation brand—generated over ₹3.5 lakh in bookings...

• Using just a ₹6,297.22 budget
• Without any fancy sales funnel
• Without a landing page
• Without even using a "real" ad creative

Yes, just a raw wedding invitation video posted as a messaging ad—with no CTA, no text overlay, and no editing. And it still delivered 186 warm leads.

In this case study, the details will be broken down exactly how this happened—so if you're running a wedding, fashion, event, or local service brand, you can replicate the results (or contact us to do it for you 😉).

The Results At A Glance

• 🎯 186 messaging conversations
• 💰 ₹33.86 per conversation
• 👀 Reach: 31,441
• 📣 Impressions: 51,108
• 💸 Total Spent: ₹6,297.22

About the Client: InvitationStreet

InvitationStreet is a premium digital invitation video brand based in India. Their Instagram feed is filled with elegant, high-trend invite designs for:

• Weddings
• Housewarmings
• Religious functions
• Anniversaries
• Baby showers and more

Their typical clients include:

• Couples planning their wedding
• Parents organizing events
• Small event planners looking for bulk invites

Location: All India (majority buyers from metro & Tier 2 cities)

Platform: 100% Instagram-based lead capture

CTA: "DM to order" or direct WhatsApp messaging

Earlier, they primarily worked with B2B clients—mainly event vendors and printing businesses who bought invitation designs in bulk. But after this campaign, they started receiving direct orders from wedding planners and retail customers as well. This shift not only expanded their client base but also opened up high-margin D2C sales.

The Goal & The Limitations

The objective was simple: Generate real inquiries from warm prospects during the peak of wedding season—without spending more than ₹6,500.

But there were several challenges:

❌ No Proper Funnel

• No landing page or lead form.
• Leads had to DM or message directly from the ad.

❌ No CTA in Creative

• The ad was literally a simple reel of an invitation video.
• No headline, no discount, no hook.

❌ Minimal Copy Guidance from Client

Despite recommending basic ad structuring (text overlays, caption copy, CTA buttons), the client chose to "keep it simple" and test it as-is.

💡 Key Insight: Even with these limitations, we believed that with the right targeting and campaign objective, it could work. Spoiler: it really did.

The Ad Strategy Blueprint (Step-by-Step Breakdown)

Even without a strong hook, CTA, or funnel, the campaign delivered because we focused on the fundamentals that Meta's algorithm favors in 2025:

• Visual-first content
• Conversation-based optimization
• Seasonality-based targeting
• Audience-device alignment (especially on Instagram)

📌 Campaign Setup: Simple but Smart

Objective Chosen: Messages (Conversation Goal)

This allowed us to skip complex landing pages and instead focus on driving Instagram/WhatsApp conversations — where most of InvitationStreet's conversions already happen.

Optimization: Highest Volume

Meta optimized delivery for people most likely to start a chat, not just click.

Ad Format: Single video post (no copy or CTA)

Just a clean, aesthetic wedding invitation reel playing on loop.

🎯 Targeting Strategy: Precision at Low Budget

• Location Targeting: Tier 1 + Tier 2 Indian cities (Delhi, Mumbai, Lucknow, Bhopal, Indore, Jaipur, Ahmedabad, Pune)
• Age Group: 20–35 (The sweet spot for brides, grooms, and wedding planners)
• Gender Focus: Primarily Female (Based on past audience insights and Instagram DM behavior)
• Placement: Instagram Feed & Stories only (No Facebook, no audience network—just focused where InvitationStreet's audience actually browses)

🎥 Creative Strategy: No Script, Just Aesthetic

This campaign proves a great-looking product sells itself—especially in the wedding niche. We used:

• One clean, 15–20 second video showcasing a sample invitation design
• No voiceover
• No text overlay
• No "Learn More" or hard CTA

It wasn't even created as an ad—it was a repurposed reel. But it worked because:

• It felt native to the feed
• It triggered aspiration without selling
• The product itself was highly relevant and scroll-stopping

📅 Timing & Budgeting

• Campaign Period: November 2024 – January 2025 (Right before the Indian wedding season peaks)
• Daily Budget: ₹200/day (Simple and sustainable)
• Bidding Type: Automated (Let Meta do the heavy lifting through conversation optimization)